Éducaloi Launches an Initiative to Better Understand the Law in Everyday Life

Did you know that law is at the heart of daily life? Éducaloi wants to remind you of this with a playful campaign rolling out on television, buses and bus shelters across the Greater Montreal Area. The advertising campaign, running from October 27 to December 14, aims to make legal information even more accessible, clear, and practical for everyone in Quebec.

Eight major themes are featured in this campaign, each related to online content available on Éducaloi’s website. Employment law, parental unions, and wills are some examples of these themes.

New leadership, same mission

Éducaloi recently welcomed a new executive director, Me Frédérick Roussel. Under his leadership, Éducaloi intends to continue its commitment to making the law accessible, easy to understand, and easy to use in everyday life, namely through diverse communication initiatives like this campaign. With a more familiar style and an emphasis on creativity, Éducaloi also hopes to resonate with a younger demographic, an audience who is looking for clear, simple, and quick answers to their questions.

Too often, the law is seen as complex and reserved for specialists. At Éducaloi, we believe everyone should be able to easily understand their rights and responsibilities.
– Me Frédérick Roussel, Executive Director

For the new executive director, this campaign perfectly illustrates Éducaloi’s approach: reliable, clear legal information delivered with touches that are fun, or even sometimes a bit quirky, as a way to break down barriers. “We want everyone living in Quebec to feel engaged, and we want them to embrace legal language, free of jargon or asides, so that they can better equip themselves in their day-to-day,” he emphasizes.

The interview with Me Frédérick Roussel, Executive Director, was conducted in French. All quotes in this text have been translated into English.